{"id":4516,"date":"2011-07-19T07:00:41","date_gmt":"2011-07-19T12:00:41","guid":{"rendered":"http:\/\/neanderpundit.com\/?p=4516"},"modified":"2015-02-14T17:36:08","modified_gmt":"2015-02-14T22:36:08","slug":"in-the-late-70s","status":"publish","type":"post","link":"https:\/\/neanderpundit.com\/?p=4516","title":{"rendered":"In the late 70’s"},"content":{"rendered":"

and early 80’s the Sealy Mattress company had a promotion whereby they included a set of his and hers sarongs in silk with the famous Robert Indiana ‘LOVE” poster printed on them. I guess the idea was the sarong would be the next thing in sleepwear, and the design was timely. <\/p>\n

Unfortunately the in-house promotions department was lacking with new ideas, and the president of Sealy brought in an outside firm to look at updating their image, as it would soon be the 90’s and the whole “Love” thing was sort of wearing thin. <\/p>\n

The new firm, I think it was DDB Needham, presented a wonderful and encompassing campaign, but the old in house group chafed. “The Sarongs have become a part of our culture. We can’t stop that now!”<\/p>\n

The rep from DDB Needham looked at the assembled group and said “Really?” After eleven years, you’d think that people would have had enough of Sealy Love Sarongs.<\/a><\/p>\n

For Ms X, whose love of puns will get her into trouble one fine day, shoobedoobiedoobiedoobiedoowa. And whose giant fiberglas statue should be her on a scooter, hair flying in the breeeze, not standing over a subway grating. <\/p>\n","protected":false},"excerpt":{"rendered":"

and early 80’s the Sealy Mattress company had a promotion whereby they included a set of his and hers sarongs in silk with the famous Robert Indiana ‘LOVE” poster printed on them. I guess the idea was the sarong would be the next thing in sleepwear, and the design was timely. Unfortunately the in-house promotions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/4516"}],"collection":[{"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4516"}],"version-history":[{"count":1,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/4516\/revisions"}],"predecessor-version":[{"id":6999,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/4516\/revisions\/6999"}],"wp:attachment":[{"href":"https:\/\/neanderpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neanderpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}