A couple readers of the site have commented in private about some of the (seemingly hopeless) causes I’ve taken on in my personal life, (no, I’m not blogging about them, work done in charity should be kept to yourself, thank you) and I tell them, it’s rule one and rule two; here those rules are for your enlightenment.
Og’s first law:

If you see someone who is in trouble and you don’t help, you are the problem.

Og’s second law:

If you don’t see someone who needs help, LOOK HARDER.